This week, Add Gender will be releasing its highly anticipated Gender Equality Index for the Advertising Industry in Resumé magazine. Add Gender has put together an analysis based on survey responses that they received from 29 companies in the advertising industry. I can’t go into too much detail before the release, but stay tuned to find out who is the best at gender equality in the industry!! Exciting stuff!

This is an especially exciting time for gender equality within the Advertising industry because of the recent release of the book Mad Women by Christina Knight, Creative Director at INGO. The book chronicles the experiences and stories of some of the most successful women in the international advertising world. Read more about the book here: http://madwomen.nu/

Last Wednesday evening, Christina talked at an event at the Riksdagen about her book and the lack of diversity in leadership roles in Advertising. Other leaders and veterans from the advertising industry were also present to discuss this challenge. The consensus seemed to be that those within the industry must be the leaders of this change for the better and toward more gender equality, starting with schools like Berghs and all the way into the biggest ad agencies.

Let’s take our creative minds and solve this problem together. Cheers to a more diverse 2014!